Boom in the Coaching Industry: Role of SaaS Products

Abstract

Over the last decade, the coaching industry has had unprecedented growth, especially in developing countries like India where software as a service (SaaS) is being integrated into traditional coaching facilities to create scalable, digital businesses and facilitate the rapid development of the coaching sector through the use of SaaS products. This research investigates how SaaS products have assisted in the explosive growth of the coaching industry by using theories of disruptive innovation (Christensen, 1997), cloud computing (Armbrust et al., 2010), digital transformation (Verhoef et al., 2021) and platform economics (Parker et al., 2016) to evaluate how SaaS tools (such as Learning Management Systems (LMS), Customer Relationship Management (CRM) platforms, video conferencing software, and analytics) assist with increasing operational efficiencies, creating scalability for the business, and increasing student engagement in their learning. Case studies from Indian EdTech companies such as Byju’s, Unacademy, PhysicsWallah, and Teachmint are also used to demonstrate SaaS-driven growth models in the real world. The study finds that the adoption of SaaS has become an essential factor in creating a competitive advantage and providing the opportunity for sustainable growth within the coaching sector.